5 reasons why good branding is important for your business
If you want to take your business or blog to the next level, you are going to need to brand your business. While I highly suggest using a well qualified designer, you might find that the investment can be out of your price range. If you are a new business or a business that has never established an official brand, you might be wondering “why is it even important?” Do you really need to take that step? If you have the money and the audience then I suggest going with a designer who has this type of experience. If you are just beginning and don’t have the resources then yes, you can DIY your own brand design. Either way, you should understand the importance of good branding.
One of my favorite quotes is
1. first impressions are everything
You can never take back a first impression. That first impression can make or break a sale, turn a new subscriber away, or prevent someone from engaging with you. When a visitor comes in contact with your brand, you want them to have an awesome first impression and that can be done through good design and branding. Design communicates your message visually to your customer.
2. good design builds trust
Have you ever landed on a website or received an email and the design makes you question if the site is a legit site? Bad design can make you not trust a website or business. If you have a logo, website, business cards, social media, and all of your branding is consistent, you can gain customer’s trust, which is the ultimate goal. Well-designed branding gives your audience visual proof that you can be trusted.
Your brand should be recognizable without a logo present, which means you need more than just a logo to make this possible. Your branding needs to be cohesive with all items including logos, social media, packaging, colors, blog post graphics, etc. If your audience is viewing your social media posts, you want them to be able to recognize that it’s your style without even seeing the name. You want people to look at your Pinterest graphic and say “Oh that must be Brand Blitz’s blog post”.
One of the key ideas when building a business is knowing who your competitors are and how you do things differently from them. This also applies to their branding. What makes your business different? Does your logo and brand design reflect the differentiation?
For example, let us look at Starbucks, Coffee Bean, and Peet’s Coffee
Starbucks, Coffee Bean, and Peet’s Coffee are all Coffee chains, but what makes them different? How are they different from each company?
Have a look at each of their brand guidelines below:
It might be the design nerd in me that loves looking at company’s brand guidelines but you can learn a lot about a company from looking at them. If you notice, the colors, the logos, the messaging is all different between the brands.
Starbucks and Coffee Bean have their target audiences but also speak differently depending on which group they are talking to.
Human beings are visual people. You are more likely to remember something after visually seeing it compared to just reading about it. Therefore, if you create a brand that is different from competitors and make it visually appealing you are more likely to be remembered by a potential customer. The more somebody sees your brand the more likely they will purchase. Or if you have memorable package design for your products or provide a strong customer experience, your customer will associate it with your brand.
wrapping it up
All of these reasons add up to making your business look professional. This is how you turn visitors into buyers, by creating something that they can trust. If you appear professional, you increase your chances of getting business and creating a strong brand.